When you planned to start a website on your own, you might have heard about the term links quite often. You might have wondered what this has to do with SEO and page ranking. But when you enter the field of website design and uses, you will come to know that page links have much to do with the excellence of your website in the internet.  

The most important use of page links is to attract users through a user friendly web page. When the home page is limited in content and holds links to internal pages, users will find it comfortable to use the pages. This can increase the interest of users in the website thereby increasing website traffic.  

When categories are used for linking pages, users find it easier to locate the right kind of data. This is another major advantage of using page links. Customers need not wander through the pages in search of the right information required by them.  

Search engine optimization is another major use of page links. When keywords are used for linking pages, search engines will easily locate the pages. They will direct the customer searching for a particular keyword to that website. If the keywords used are appropriate, the page rank will improve.  

Thus it is seen that when the links are properly used in websites, customers will be attracted to the concerned website. This in turn will increase the business of the website and the owner will start benefiting from it.